The Elixir ← The Elixir

The Magic of Noticing

Remember when we were kids and words failed us—but our fingers didn’t?

When something captured our curiosity, we simply pointed.

  • A treat on the dinner table.
  • An animal in the park.
  • Another child to play with at school.

We didn’t need words. We just moved toward what lit us up.

But as we grew older, we stopped pointing. In fact, we were told not to because it’s considered rude.

We stopped letting our curiosity lead us altogether. We were told to fit into neat little boxes—to be realistic, to be practical.

But that spark? It never left.

It’s still there, waiting for us to point again… not necessarily with our finger, but with our eyes, ears, and hearts.

When we listen closely and put aside distractions, we allow something deep inside to rise to the surface—that’s the sign.

That’s our mind, body, and soul saying, “Pay attention. This might just change your life.”

These moments are small but mighty if you listen closely. They happen as often or as infrequently as you decide to let them.

They pull us out of the ordinary and remind us to chase the extraordinary.

Plant Protein+

There are No Ordinary Moments

Five years ago, I stepped into a house in France.

In the corner of the room, was a painting.

My family and girlfriend kept walking around but I couldn’t move. 

Something inside me froze me in time. 

I looked in wonder as it lit up all my being.

At the time, I couldn’t make sense of it. But I listened. I stayed with the feeling.

As Steve Jobs said, “You can’t connect the dots looking forward; you can only connect them looking backwards.”

It took nearly a year for it all to make sense.

I had no idea at the time what those feelings meant, but I often wonder: if I’d been distracted in that moment, would I be writing to you today?

I just happened to listen closely to myself and kept exploring what that painting stirred deep inside of me.

I followed the thoughts down the rabbit hole, reached out to the artist, and told him about my idea of “No Ordinary Moments.”

He loved it—granting us full permission to use all paintings as the imagery for the brand.

His name by the way?​ Nils Geylen.

Every product you touch today—every SuperLatte you sip—came out of that moment.

Not because I planned it. Not because I knew where it was leading.

But because I paid attention, I followed the spark, pointed and acted.

“Follow the White Rabbit” from Lewis Carroll’s Alice in Wonderland isn’t just about chasing a whimsical character down a rabbit hole; it’s about welcoming the unknown—allowing yourself to be drawn towards whatever ignites your imagination and leads you to unexpected, wondrous discoveries.

There, you’ll find your own Wonderland—and the true richness of life.

Point and Act Again

We should gently move back to our inner child, where we live in the richness of life every day.

Stop telling ourselves...

We're not ready.

We don’t have time.

We are not good enough.

What if we fail?

You are ready and you are enough.

What you aim at determines what you see.

When you have something to say, silence is a lie.

When you feel something but fail to act, it turns into regret.

These moments may not happen often, but you don’t want to miss them.

Point and act again.

Kia Kaha & Love,
Chris

P.S. Try a little exercise this week: Multitasking is a myth. Don’t text while walking, running, biking, or driving. Nobody will miss you if you just stop for a minute. Put the phone down, listen closely, notice, and point—if not with your finger, then with your heart. Let me know what you discover. I can’t wait to hear about your sparks!