Everyone you admire?

They found their thing.

Not just something they like doing.

Something they were weirdly, wildly, unreasonably good at.

I’ve got a friend who’s a florist.

But she’s not just “into flowers.”

She walks past a hedge and points out shapes, tones, and shadows.

It’s like she sees colour in 4D.

You give her a budget, a room, and a few stems…

You walk back in? It looks like the sun decided to crash the wedding.

That’s her thing.

Another mate of mine is obsessed with spreadsheets.

I know. Stay with me.

Give him a mess of data — tax returns, football stats, what you ate last week — he lights up like he just won the lottery.

He once built a spreadsheet tracking every sandwich he ate on a 6-month trip around the world.

Location. Bread type. Sauce-to-filling ratio. Toasted or not.

He ranked them. Scored them. Graphed them.

He called it “The Global Sandwich Index.”

An aubergine melt in Lisbon changed his life (apparently.)

That’s his thing.

And me?

For years, I didn’t know.

At school, I was the shy one.

At parties, I was the “hide in the bathroom” guy.

In my 20s, I tried all sorts: corporate, tech, creative, start-up stuff.

Nothing stuck.

I kept watching other people with envy.

Wondering how they made it look so easy.

And then one day, a friend said:

“Mate, you really know how to say the thing people are trying to feel.”

It resonated.

So I leaned in…

In 2020, I wrote a best-selling book on Amazon (not bad for a dyslexic kid whose teachers said, “reading and writing might not be his thing”).

Started one of the biggest podcasts in its category — before podcasts were cool.

Where most would text to say a “quick thanks,” I found joy in writing the whole story by hand.

And now? I write these newsletters.

This is newsletter #98.

Every Monday, I sit down to write. 

No one tells me. No boss, no deadline.

Just me, and a blank page. 

And nearly 100 Mondays later, I still love it just as much.

And every time someone replied with,

“How did you know I needed that today?”

…it confirmed a little part of me I knew deep down inside.

I still hunt, but I know I have found a part of my thing.

So, how do you find yours?

Not by chasing trends.

Not by copying success.

Try this instead:

Ask yourself: “What do people around me mysteriously suck at… that feels easy for me?”

That’s the signal.

It’s like trying to force a puzzle piece into the wrong spot for years… then one day, you find the right fit, it slides in with ease, and the whole picture starts to make sense.

Here’s the irony: most people avoid their thing.

Why?

Because it often feels too easy. Too natural.

We think “my thing” should be hard.

Sweaty. Sacrificial. Grand.

But your thing?

It often feels like cheating.

Like breathing.

And that’s exactly why it works.

✨ Notice what lights you up that seems to drain others.

✨ Notice what you do for fun that others avoid like tax season.

✨ Notice what’s always come easy — but you’ve never taken it seriously.

Your “thing” doesn’t shout. It whispers.

But once you hear it?

You’ll never want to do anything else.

With permission to follow your spark,

Have a great week ahead

Chris

P.S. Seriously — what’s something you do that others weirdly suck at? Hit reply and tell me. I love hearing this stuff.