Most days, I feel CEO of Delusion & Delay, Ltd.

(not No Ordinary Moments!)

I wake up, enter a spiritual battle with my to-do list and then immediately start doing… literally anything else.

The Truth

Most "superheroes" aren't superheroes.

Every Monday, I write to you about big-picture thinking.

Ways to improve your life, but let's be honest: I'm no superhero.

Half the time, I'm not even a consistent human.

Over the course of the last 30 days, I have…

• Checked my phone more than a teenager waiting for a text back.
• Repeatedly hit snooze for 1 hour, because I simply didn't want to face the day.
• Delayed getting back to close friends' texts, phone calls and emails for weeks at a time.
• Shown up to 1 breathing session and 0 meditation sessions in the last 30 days. (That's a 3% attendance rate — statistically impressive if the goal was avoidance.)
• Broken down in tears mid-drive, ambushed by a stray thought that came out of nowhere.
• Not faced work and gone golfing instead.

Seems pretty dysfunctional, right?

But, in the last month, I've also:

• Worked out every Monday to Friday — running, swimming, and Pilates on rotation.
• Finalised on a new and improved sleep product that I can't wait to share with you soon!
• Been fasting until 1 p.m. on weekdays, which has dramatically reduced my daily inflammation and improved my flexibility.
• Weeks away from closing a new deal that could open an entirely new chapter of my life and (if it lands) something that'll have a real positive ripple effect for you too. (I will keep you posted on this).
• Realised, once again, that manic-depressive moments are just part of entrepreneurship.
• Successfully launched into our first supermarket: Planet Organic!

The Point

I'm not efficient. I fight, I resist, I delay.

But eventually, I like to think I get some of the important stuff done, and that's what really counts.

Here are two ideas that have helped me do that (and might help you too).

Lesson One: Parkinson's Law

"Work expands to fill the time available for its completion."

If you give yourself all day to reply to one email, it'll somehow take... all day.

Remember those school nights where you procrastinated for weeks, then cranked out an entire essay in one sleep-deprived burst?

That's Parkinson's Law at work — the magical phenomenon where limited time suddenly makes you efficient.

Try This:

1) The night before

Grab a pen and paper.

Write down the 3–5 things, no more, that make you the most anxious or uncomfortable.

Chances are, they're the same tasks you've been putting off for way too long.

If you're unsure which ones they are, here's a clue: they're usually the ones that scare you a little.

2) For each item, ask yourself:

"If this were the only thing I accomplished today, would I be satisfied with my day?"

"If I completed this task today, would I be in a better place than I was yesterday?"

3) Block time — don't scatter it.

Set aside 2–3 solid hours to focus on one of those tasks.

Cobbling together random 10-minute bursts to make 120 minutes?

Does. Not. Work.

4) When (not if) you get distracted…

Don't spiral. Don't beat yourself up.

Just notice it, take a breath, and gently come back to your one to-do.

Lesson Two: Pareto's Garden (The 80/20 Rule)

Vilfredo Pareto was a sharp (and slightly rebellious) Italian economist who lived from 1848 to 1923.

He noticed something strange while studying wealth distribution: 80% of the wealth and income belonged to just 20% of the population.

But here's where it gets interesting — he realised this pattern showed up everywhere.

80% of results come from 20% of effort.

80% of consequences come from 20% of causes.

80% of your favourite outfits probably come from 20% of your closet.

In short, most of what matters comes from a small fraction of what you actually do.

It doesn't take superhuman discipline to seem "successful."

It just takes focusing on the few things that really move the needle — and letting the rest slide.

If you often feel the need to "do more," put these reminders on a Post-it note:

"What you do is more important than how you do everything else — and doing something well doesn't make it important."

"Being busy is a form of laziness — lazy thinking and indiscriminate action."

"Busyness is often just a way to avoid the few uncomfortable things that actually matter."

And when, despite your best efforts, you feel like you're losing the game of life, remember this:

Don't overestimate the world and underestimate yourself.

You're better than you think.

You are not alone.

Have a great week ahead,
Kia kaha & love
Chris Xx